Copywriting

AI is not always the answer

Whether your words are for a brochure, technical catalogue, website, a social media post or an online blog - the importance of your copy cannot be underestimated.

Accuracy, tone, brevity, humour, emotion - all need to be factored in when writing copy.

Artificial Intelligence (AI) has certainly come a long way and can generate mountains of text for you to use from a simple brief. At Sheldrake Hills we believe this alone is just not good enough. The human touch cannot be replaced and when we write copy for you it comes from a place of understanding - not just understanding what you want to say, but understanding your target audience and your business - to ensure your written words give the message you want.

At Sheldrake Hills we will take the time to learn about you and your organisation. We will then ensure we know your target audience also. Written words targeting someone looking to purchase a High Pressure Precision Water Cutter for industrial use is totally different to someone you are encouraging to attend your festival!

Knowing these difference and how to write copy to engage your target audience is something we have been doing for years - ensuring your organisation or venture is represented in a professional manner - using the correct terms and definitions. People know when text is written by someone (or something) that does not understand the subject matter - and that does not promote an engaging experience.

And as you can clearly see from this website - we place a premium on the typed word!