Visually communicating to the world
Graphic Design is the art of combining colour, style, typefaces (fonts), logos and layouts to visually communicate your message and brand to others.
The key to good Graphic Design is to ensure your message is consistent across the different medias you may use to promote your venture - such as websites, email campaigns, social media, printed media (brochures, leaflets, exhibition stands, displays, stickers, etc). Keeping that brand consistent ensures your promotions become more memorable - we all know how effective a good logo can be to remind us of what it is - the golden arches of McDonalds is a great example of brand recognition - and seeing that suddenly makes us feel hungry!
Whether you are starting from scratch, looking to complete a re-brand of your venture or want to undertake a few tweaks - Sheldrake Hills has the knowledge, passion and experience to guide you through this maze - ensuring your organisation is consistently and effectively recognised - wherever it may be seen.
Graphic Design
Sheldrake Hills will guide you on what your organisation will need to do to ensure your message us not diluted or confused by cluttered design and inconsistent style.
Some of the elements we pay attention to are:
Typeface/Font: This will involve the use of a typeface that represents you - will it be modern, traditional, block formed, retro or futuristic
Colour palette: What colours best suit you - will it be pastels or bold and bright (and a mix of the two of course). We can advise regarding reproduction of these colours across a range of media also - no point in having a large exhibition stand using a colour to match your brochures and website and then they all look different!
Logos: Does yours need an update - will it work as a sign, on your website, in your printed materials and also embroidered onto clothing. We take all of this into account to ensure you and your brand recognition is maximised.
No doubt you will have questions, feel free to contact us and we will be happy to answer them.
